I believe that this doll is long overdue, but I love that it is finally being done by Mattel. There are many young girls fighting with cancer and this is a great doll to help with addressing the issue of hair. Like India Arie's song "I Am Not My Hair", this doll shows the beauty of a girl or woman despite having long, flowing hair.
The power of social media is so strong! This doll came to Mattel's attention through a Facebook campaign with over 150,000 likes. Mattel will now produce and distribute the dolls exclusively to children’s hospitals and other hospitals treating children with cancer throughout the U.S. and Canada, directly reaching girls who are most affected by hair loss.
Barbie is not the first though! Moxie Girlz and Bratz have already jumped onboard with the concept, manufactured by MGA entititled "True Hope Dolls" and hit stores June 2012.